The difference between e-commerce and e-marketing

• Apr 10 2018
• E-Commerce, E-Marketing,

Recently, the electronic communication between people dominated the social and economic scene greatly, because of the technological boom and the development of electronic means of communication. This has led to ease of electronic transactions over direct transactions and more advantages which we will address in the article, by which, convinced traders and consumers heading to electronic markets.

Since our site "JustPiece" is an e-commerce site, and there is a great confusion among some people between the concept of e-commerce and e-marketing, and some believes that the two concepts have the same meaning, we have prepared this article to explain the great difference between the two concepts.

Electronic Commerce:
Is simply the process of "buy and sell" through the electronic means of communication, "the Internet", through the sites dedicated to this matter, such as our site, or pages created on social networking sites such as our page on Facebook

Electronic market share divided into two types:

1. Private markets established by a particular merchant to display his products only to consumers, therefore deals are between the established company, the buyer and the external shipping company unless shipping service is affiliated to the same established company.
   This type is like a supermarket in direct markets "One place and one dealer displays a set of specified goods"
2. Public markets established by a person or an investment company to display their products along with the products of all traders, importers and manufacturers who wish to do so, therefore dealing in that market is between the company established, traders of different types, consumers and shipping companies, which our site belongs to this type of Markets.
   It is like a commercial mall in direct trade "A huge place with a large number of shops and merchants, each offers its products and services to consumers under supervision and instructions of the founding company.

E-commerce features:

- Save time and effort for buyer, since he can visit all the international and local markets through his mobile phone or computer, without having to go out and suffer the trouble of moving around from place to another searching his desired product.

- Saving money through the transparent pricing of e-commerce sites, which oblige vendors to adhere to the real prices of goods and products in order to maintain competition and profit.

- Enable traders to expand in different markets and wide geographical scope without the need to open more branches on the ground, which leads to the provision of expansion expenses to optimize utilisation of his own capital.

- Enable traders have their great deals done, avoid cancelling or delaying because of unavoidability of products needed for transaction completion.

2- Electronic Marketing:

It is marketing in all its forms, but through electronic means of communication.

Such as advertisement of a particular product and display it on social networks.

It founded that there is no sale or purchase is compared with e-commerce, marketer or marketing company is the one who is responsible for the whole process, aiming to inform consumers of the advantages of commodity and encourage them to obtain it.

Therefore, there is a clear difference between e-commerce, which is based on the sale and purchase of products, and e-marketing based on marketing of products itself, nevertheless, it is depending on each other. Successful electronic marketing along with correct ads of product  targeting the right customer will persuade him to acquire the commodity seeking communication with the merchant to buy it through the site via e-commerce process as previously explained.

We hope you find the article useful and has clarified the difference between the two concepts.

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